Agency Pricing Playbook | Value-Based Pricing Guide for Consultants (PDF)

Description

Stop trading time for revenue. The Agency Pricing Playbook is a 35-page tactical PDF for solo consultants and small agencies who know hourly billing is leaving money on the table — and want a system to move out of it. Six chapters (the market signal grid, hourly-to-value foundations, three scope pricing models, retainer math, the raise-rate playbook and recovery scenarios), a one-page cheatsheet, a numbers quick reference and six ready-to-adapt scripts.

What’s inside your Agency Pricing Playbook

How It Works

1. Buy once, download instantly — one PDF (A4)

2. Read the playbook in about 1.5 hours (or skim the cheatsheet on page 32)

3. Apply it on your next 3 proposals — the worked examples and starting values are there to adjust to your own market

Why Growtoria

Growtoria publishes practical templates and guides for founders and agencies. This playbook turns value-based pricing into decision tools you can use on a real proposal: a 12-signal buyer grid, a model-selection filter, three pricing models worked out on the same example project, three retainer formulas and scripts for raising rates and handling pushback. The examples and numbers are illustrative, not results from real engagements. Built with the help of AI tools and human review by our team.

Pairs Well With

• Agency Client Onboarding Kit ($29) — start engagements right
• Notion CRM Client Tracker ($24) — track pipeline and revenue
• Bundle: Agency Toolkit (save 25 percent)

Who it’s for

Solo consultants and small agencies pricing hourly, typically between $50 and $150 per hour, who want to move to fixed-scope, value-based or retainer pricing

Explore more in our Agency Toolkit collection, or open it in any PDF reader.

Frequently asked questions

How is it delivered?
Instant download in PDF — available right after checkout, with lifetime access.

Is it ready to use?
Yes — it’s ready to use the moment you download it.

Are the numbers in the playbook benchmarks?
No. The prices, capture rates and percentages are worked examples and suggested starting values. Adjust them to your market, your costs and your buyers.

Our guarantee

If this guide doesn’t help you, email [email protected] with your order number within 14 days of your purchase and we refund you in full. No forms, no reason needed, and you keep the file. Full details in our Refund Policy.